A website designing and SEO agency that’s dedicated to helping businesses grow and succeed in the digital world. Our team of expert designers, developers, and SEO specialists are passionate about building high-quality websites and driving traffic to them through strategic optimization.

An SEO Company is a type of digital marketing company that businesses hire to improve their online visibility and success. Search engines like Google use complex algorithms to ensure that their users find relevant and useful content without being inundated with spam. Organic content is favored over paid advertising or irrelevant content. SEO companies use strategic methods to help businesses simulate organic growth in popularity and increase their Google rankings in a shorter amount of time. This saves businesses time and money, while also avoiding being flagged as spam by Google. It is important to research an SEO company’s previous clients and successes to avoid hiring a spamming service that can harm a website’s reputation and business.

Optimization rules are set and frequently changed by search engines like Google to match user search queries with the most relevant and useful results. This is a challenging task due to the ever-changing nature of the world and the vast amount of data to sort through. Google considers various factors, such as keyword frequency, backlinks, and user engagement, to rank pages. However, the exact formula for high ranking is kept secret to prevent spam and fraudulent promotion. Despite this, expert SEO companies keep up-to-date with the most important ranking factors and use strategic tricks to improve a website’s position in a timely manner.

Certainly! Engaging the services of an SEO expert in SEOBOA can be highly beneficial in driving targeted traffic to your website, increasing your conversion rate, and making it easier for potential customers to discover your business through search engine searches.

Here are some ways in which SEO is typically done:

Selecting strategic keywords: By analyzing the search history of users, an SEO expert can determine the best keywords to optimize a website’s ranking.

Enhancing relevance through proper page organization: By structuring a website’s pages in a way that improves its searchability and relevance, it becomes more likely to match a user’s search query.

Optimizing website content: The content on a webpage, including descriptions and body text, can impact the site’s ranking. The frequency of relevant keywords appearing on a webpage can help it rank higher.

Showcasing a business’s full offerings : Describing all of the products or services a business offers in detail, rather than just using broad terms, can improve a website’s ranking.

Coding pages for SEO optimization : The back-end structure of a website is also crucial for ranking. Poor organization or coding can confuse search engines and hurt a site’s chances of being ranked.

Improving external factors: External factors such as backlinks from other trusted websites can also impact a site’s ranking.

All of these tasks can be classified into two main categories:  Internal optimization and external optimization. To learn more about the differences between these two categories, read on.

Essentially, internal optimization refers to the tasks carried out on a website or webpage to enhance its likelihood of obtaining a higher ranking. Some instances of internal SEO optimization include:

• The process of compiling the semantic core involves selecting the keywords for which a website is intended to be promoted.
• Enhancing the internal structure of a website involves making improvements to elements such as CNC, Robots.txt, and sitemap.
• Improving the internal structure of a website means making enhancements to components such as CNC, Robots.txt, and sitemap.
• Getting rid of technical errors involves resolving issues like duplicate pages, broken links, and increasing the loading speed of a website.
• The ongoing enhancement of technical usability of a website includes improvements to loading time, fixing issues with mobile view, and other related matters.
• To increase the relevance of pages, they should match the user’s query or request.
• Image optimization refers to the process of improving the quality and performance of images on a website.
• Internal linking involves creating connections between different pages of a website to ensure a cohesive structure and consistency across the site as a whole. Each individual page is considered when implementing internal linking.

Optimizing a website internally can be a time-consuming task that requires continuous effort and should be done correctly. A well-structured website that is user-friendly and technically sound is crucial for achieving a higher ranking. It’s important to be cautious of companies that offer great deals on websites as a poorly made website can be worse than having no website at all. It could potentially contain pages that are invisible to the end user, but used to link to other spam sites, which could cause your website to be flagged by Google. Ultimately, a website should be of high-quality, fast, user-friendly, comprehensive, and relevant to what your customers or visitors are searching for. While the idea of creating a great website may seem simple, it’s not as easy as it sounds.

A popular saying used to explain how Google algorithms work is “you know a man by the company he keeps.” In Google’s case, this means that the more frequently and prominently your website is mentioned, referenced, or linked to by other prominent pages, the better your website’s ranking will be. In other words, external endorsement is crucial for improving your website’s ranking. External SEO optimization involves building a network of references by obtaining links from other websites. In the real world, having a celebrity endorse your product is an effective way to increase your following. The more high-profile the celebrity, the better. However, paying for website promotion is considered spam and should be avoided. It’s important to hire a professional to avoid having your site flagged or even shut down. Beware that websites offering cheap links can actually harm your website’s reputation because Google is actively filtering out spam content. To improve your website’s organic visibility and create a quality reference network, an SEO expert can provide you with:

• Regularly publishing fresh, relevant, and engaging content that your target audience will naturally find interesting and share with others.
• Registering your website in different search engines, directories, and relevant databases.
• Establishing links with reputable and high-quality resources through exchange; sharing is a way to demonstrate care.
• Creating high-quality press releases and strategically placing them on your website in the form of blogs, updates, and posts.
• Encouraging and maintaining ongoing activity on relevant forums and blogs.

Before engaging in external SEO work, it is important to conduct a competitive analysis to identify successful tactics used by competitors and avoid any actions that may be flagged as spam by Google. Google’s algorithms are designed to promote organic growth, so any poorly executed external SEO work can be more harmful than not doing anything at all.

We offer a variety of web design services, including website development, website redesign, e-commerce website design, mobile-responsive design, and landing page design.

In today’s digital world, having a website is essential for any business. But simply having a website isn’t enough. To truly succeed online, you need to ensure that your website is visible to your target audience. And that’s where SEO comes in.

There are 3 simple but important reasons why it’s essential to hire a professional to help your business succeed online.

• Trying to make your website successful on your own can be a long and difficult process with a lot of trial and error. You might not even be aware of technical problems on the backend that could be stopping your website from ranking well. And if you don’t use the right keywords strategically, your website could just get lost among the millions of other sites out there.
• Using the free SEO tools provided by your web hosting provider won’t give you an edge over your competition. These tools are designed to be easy and simple to use so that anyone can use them, and as a result, everyone is using them.
• Beware of cheap SEO companies because they can harm your website’s reputation. These companies often provide links that are bought in bulk, which is against the rules, and Google is very good at catching them and flagging them as spam, as well as their customers. So, be careful not to get involved in a web of dishonest clicks, because it can really hurt your website.

• It’s important to have a good reputation online for your current customers.

In today’s world, everything is digital. So, even if you already have a loyal customer base, it’s crucial to have a strong online presence to establish and maintain credibility with them. We assume that our digital representation accurately reflects reality, especially when it comes to business. If your website is poorly designed or ranked low on search engines, it can harm your company’s reputation and erode the trust of even your most devoted customers.

• There are people out there looking for you. Wouldn’t it be wonderful to make it simple for them to find you?

Have you ever thought about the fact that potential customers in your area are searching for products and services like yours online every day? Some of them might already be customers of your competitors but are dissatisfied and searching for an alternative, like you. Nowadays, people often make purchase decisions from the comfort of their own homes, even if they live in the same city as your business. They may drive past your business every day but not feel motivated to stop in until they see your name at the top of a Google search online. So, why not build trust and excitement about your offerings before even meeting them in person?

• Improving your online presence can benefit you in more ways than just on the internet.

Creating a website is similar to building the identity of your business. By identifying your target audience based on real data of what people are searching for, you can discover areas where your business can grow. This process may even reveal potential products or services that you haven’t thought to offer before. Moreover, the act of crafting the purpose and appearance of your company’s website can help guide your actions in the real world.

• Making connections with other businesses online can open up new doors of opportunities .

We all know that in a free market, competition drives innovation. But, working together can also help businesses grow, especially online. Building a network of links, content, and connections online not only promotes your website but can also connect you with other successful businesses in your field or related fields.

• Investing in the services of an SEO expert can provide a significant return on investment for your business.

Imagine if having a fantastic website that was easily found online brought you 5 new customers. Wouldn’t the work of an SEO have been worth it? In the real world, building a customer base can take years. Simply relying on referrals is inconsistent and unreliable and can result in a lot of lost revenue or giveaways that never pay off. The digital world works at a much faster pace, and doing it right can bring even greater rewards. After all, making money and growing your business is the ultimate goal of starting one. So, why wait?

We offer a range of SEO services, including on-page optimization, off-page optimization, local SEO, keyword research, content optimization, and technical SEO.

While having a well-designed website is important for user experience and can make visitors feel good while using it, it should not be your main focus when it comes to SEO. While a clean and feature-rich design is great, it won’t matter if you’re not getting targeted traffic to your site. In terms of SEO, web design is not a significant ranking factor. Experts in SEO will tell you that link building and content are the main priorities, as they make up over 90% of a website’s ability to rank.

SEO is a long-term strategy, and it can take several months to see significant results. However, we work closely with our clients to develop a customized SEO strategy that can deliver results as quickly as possible.

Our goal is to help your company dominate the online market, and we won’t settle for anything less. Achieving a first-page ranking on Google is just the beginning of our efforts to boost your online visibility and establish your business as a leading player in your industry.

Don’t fall into the trap of going for cheap SEO services that are advertised online. These types of services can harm your business and end up costing you more in the long run. Instead, opt for a local SEO company like us based in Calgary, where you can have peace of mind knowing that someone is accountable and available to help you get the results you want. Remember that building organic traffic and a community of genuine followers online is the most effective way to succeed. It’s also helpful to work with a brand strategist to define your brand’s messaging and ensure you’re communicating effectively with your customers. Keep in mind that growing a business and online presence takes time, so be strategic, consistent, and patient.

We hope that you found this information helpful today! If you want to learn more about search engine optimization and internet marketing, you can use our tools and resources to gain more knowledge. Stay updated with the latest industry trends and news as the digital world is constantly evolving. However, if you need more assistance, don’t hesitate to contact us! SEOBOA, a Calgary SEO company, is here to provide you with high-quality help and customized plans that fit your goals and budget.